Content Management
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management
Wikipedia.com on Content Management
What is an Enterprise CMS?
For the purpose of the Magic Quadrant report, there are two definitions of enterprise CMS that Gartner has used:- Strategy: A strategy that enables enterprises to take control of their content
- Software: A set of capabilities and applications for content lifecycle management that interoperate
In both cases, vendors are currently attempting to fit in the following components into their solutions to implement those strategies:
- Document management: For check-in/check-out, version control, security and library services
- Web content management: For controlling the content of a website through the use of specific management tools based on a core repository
- Records management: Long-term retention of content through automation and policies, ensuring legal, regulatory and industry compliance
- Image-processing applications: For capturing, transforming and managing images of paper documents
- Social content management: For collaboration and knowledge management, and for supporting project teams
- BPM: For supporting business processes, routing content, assigning work tasks and states, and creating audit trails
- Personalisation and targeting: Tailored content delivery to the consumer and present realted assets in context
- Multivariate Testing: A designed experiment where effects from two or more potential causal factors can be isolated from one another
- Analytics: For analysing traffic and understanding bahaviour over the complete (web) setup
- Search: Fully integrate search to be used on all content
All these items make a ECM system more and more complex and for companies that don't do daily ECM/CMS implementations it can become to much to understand. At Maloo Business Consulting we have experience with all these aspects and have been doing CMS implementations for more than a decade. If you want to know what we can do for you to make this all more understandable and advise you on what you need and what you can leave for later, contact us at services@malooconsulting.com